THE DIGITAL MARKETING LANDSCAPE IS SHIFTING.
WHERE DO YOU STAND?
Behind every great strategy is real data. Tell us how your business does digital marketing.
Which stage best describes where your organization is in its digital marketing journey?
Pre-strategy - we know we need it but haven't built a foundation yet
Experimenting - we're testing channels, but results are inconsistent
Established - we have a working system, and we're optimizing it
Leading - digital marketing is a core competitive advantage for us
Where does the majority of your marketing decision-making currently come from?
Internal leadership or founders making gut-based calls
A dedicated marketing manager or team
An external agency setting the direction
Data and performance metrics driving most choices
Which channel has delivered the most qualified leads or customers for your business?
Google search (organic or paid)
Social media platforms
Email and nurture sequences
Webinars, podcasts, or long-form content
What does "good digital marketing" look like to your leadership team?
Numbers - measurable ROI, cost per lead, revenue attributed
Visibility - brand showing up consistently where the audience is
Volume - high traffic, large following, strong reach
Relationships - building trust and loyalty, not just conversions
How confident are you in your current marketing attribution - meaning, knowing which efforts actually drive results?
Very confident - we have solid tracking and reporting in place
Somewhat confident - we track the basics but have blind spots
Not very confident - it's more intuition than data
Not at all - we have no reliable attribution in place
What is your current annual revenue range? (Helps us contextualize responses)
New/Start-Up
Under $100K
$100K-$500K
$500K to $2M
$2M to $10M
$10M to $50M
$50M and above
In your own words - what's the one thing you wish more digital marketing agencies understood about businesses like yours?